The Beat: gets Animated

This is our rocking new animation which was created by Sandy Taak, the music for this animation was kindly provided by JacDaw who also feature on our Inspiration e-cd with the track The Urge.

Here at NBM we thought it was time to give you you an insight into our vision and direction of where we want to take you; this summer and beyond. We have a bright and vibrant future with plenty of innovative ideas that will change the Entertainment Industry as we know it today.

The project has an infectious energy about it, providing the the raw feel for the ideas behind the animation and being reflected back in the visuals of the piece.

Sandy has taken our original ideas and the overall concept of New Beats Media Limited and transformed them into a storyboard of her own interpretations, which she brought to life with her well crafted, funky and stylish animation. The music was key to the animation as Sandy had to precisely base the individual objects movement to the timing of the music.

The way the work seamlessly moves and flows in time with JacDaw’s backing track took true skill to bring to life; this skill enabled Sandy to take our ambitions, our vision and ideas and create a really special animation.

We’re launching the animation across our networks along side our new e-cd — Inspiration Ispiratio. These two items are just the start of it and the first real insight to what we here at New Beats Media have in store for you; be you an entertainer, a venue owner, an industry professional or just a fan of entertainment, New Beats Media has something special lined up for you this Summer.

“As an ident it needed to encompass it’s target audience in some shape or form, and without being too literal I wanted the images to speak for itself. I really enjoyed the challenge of animating to a piece of music and at the same time creating something that can stand on it’s own.

— Sandy Taak

So Sit back, enjoy the show and experience the future of entertainment — Better, Faster, Cooler.

We would like to take this opportunity to thank both Sandy Taak and JacDaw for their contribution on this promotional animation.